Coke to pay $5.6 billion for full control of BodyArmor
Coke to pay $5.6 billion for full control of BodyArmor Coca-Cola Co. is buying full control of BodyArmor for $5.6 billion in a deal that values the sports drink brand at about $8 billion, according to people familiar with the matter, amping up a rivalry with Gatorade.